TY  - BOOK
AU  - Malhotra, Naresh K.
AU  - Birks, David F.
AU  - Title.
TI  - Marketing research: an applied approach
SN  - 0273695304
PY  - 2005///
CY  - Harlow
PB  - Prentice Hall
KW  - DRM,AEN,DPM
KW  - Marketing research
KW  - Marketing research--Management
N1  - Includes bibliographical references and index
ER  -