Malhotra, Naresh K. <br/><br/>
Marketing research  an applied approach 
Naresh K. Malhotra, David F. Birks. 
 - 2nd ed. 
 - Harlow  Prentice Hall  c2005 
 - xxiii, 753p.:  ill  26cm  d 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0273695304 
<br/><br/><label>Subjects--Topical Terms: </label><br/>DRM,AEN,DPM<br/>Marketing research.<br/>Marketing research--Management