TY  - BOOK
AU  - Armstrong, Gary.
AU  - Kotler, Philip
AU  - Title.
TI  - Marketing: an introduction
SN  - 0131865919
PY  - 2006///
CY  - New Jersey
PB  - Pearson
KW  - DRM,AEN,DPM
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -