Kotler, Philip. <br/><br/>
Marketing management 
Philip Kotler, Kevin Keller. 
 - 12th ed. 
 - New Jersey  Pearson  c2006 
 - xxxix, 829p.:  ill.  27cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0131457578 
<br/><br/><label>Subjects--Topical Terms: </label><br/>DRM,DPM,AEN<br/>Marketing - Management