TY  - BOOK
AU  - Johansson, Johny K.
AU  - xx, 686 p.
AU  - Title
TI  - Global marketing: foreign entry, local marketing, & global management
SN  - 0071244549 (pbk.)
PY  - 2006///
CY  - Boston, Mass., London
PB  - McGraw-Hill
KW  - DRM,DPM,AEN
KW  - Export marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -