Johansson, Johny K. <br/><br/>
Global marketing  foreign entry, local marketing, & global management 
Johny K. Johansson. 
 - 4th.ed. 
 - Boston, Mass. ;  London  McGraw-Hill  c2006. 
 - xvi, 647 p.  ill., port.  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0071244549 (pbk.)  £40.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>DRM,DPM,AEN<br/>Export marketing<br/>Export marketing--Management.