TY  - BOOK
AU  - Spiller, Lisa
AU  - xx, 686 p.
AU  - Baier, Martin
AU  - Title
TI  - Contemporary direct marketing
SN  - 0131017705
PY  - 2005///
CY  - Upper Saddle River N.J
PB  - Pearson, Prentice Hall
KW  - Direct marketing
KW  - DPM,AEN,DRM
N1  - Includes bibliographical reference and indexs
ER  -