Spiller, Lisa <br/><br/>
Contemporary direct marketing 
Lisa Spiller and Martin Baier 
 - Upper Saddle River N.J  Pearson, Prentice Hall  c2005 
 - xxi, 410p.  ill.  24cm 
<br/><br/>Includes bibliographical reference and indexs 
<br/><br/><label>ISBN: </label>0131017705 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing<br/>DPM,AEN,DRM