TY  - BOOK
AU  - Shames, Irving H.
AU  - xx, 686 p.
AU  - Title
TI  - Strategic brand management: building, measuring, and managing brand equity
SN  - 0132792168
PY  - 1971///
CY  - New Delhi
PB  - Prentice-Hall
KW  - Applied mechanics
KW  - Mechanics, Applied
N1  - Include index
ER  -