Shames, Irving H.  1923- <br/><br/>
Strategic brand management  building, measuring, and managing brand equity 
Kevin Lane Keller. 
 - 2nd.ed. 
 - New Delhi;  Prentice-Hall  1971 
 - xviii, 732p.  ill.  25cm 
<br/><br/>Include index 
<br/><br/><label>ISBN: </label>0132792168 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Applied mechanics<br/>Mechanics, Applied.