TY  - BOOK
AU  - Coupey, Eloise.
AU  - Title.
TI  - Principles of direct and database marketing
SN  - 0130169757
PY  - 2001///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Internet marketing
N1  - Includes bibliographical references (p. 351-355) and index
ER  -