Coupey, Eloise. <br/><br/>
Principles of direct and database marketing 
Alan Tapp. 
 - Upper Saddle River, NJ  Prentice Hall  c2001. 
 - xxii, 362 p.  ill.  24 cm. 
<br/><br/>Includes bibliographical references (p. 351-355) and index. 
<br/><br/><label>ISBN: </label>0130169757 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.