TY  - BOOK
AU  - Oakland, John S
AU  - Porter, Leslie J.
AU  - Title.
TI  - Marketing management and strategy
SN  - 0750615656
PY  - 1994///
CY  - Boston
PB  - Butterworth-Heinemann
KW  - Total quality management
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -