Oakland, John S <br/><br/>
Marketing management and strategy 
Peter Doyle and Phil Stern. 
 - Boston  Butterworth-Heinemann  c1994. 
 - xxii, 271 p.  ill.  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0750615656 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Total quality management--Case studies.