McDonagh, Ian <br/><br/>
A READER in marketing communications 
edited by Philip J. Kitchen ... [et al.]. 
 - London  Edward Arnold  c1979 
 - vi,121p.:  ill.;  21cm 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0713134119 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mechanics, Applied