TY  - BOOK
AU  - Cooper, Donald R.
AU  - xx, 686 p.
AU  - Schindler, Pamela S.
AU  - Title
TI  - Marketing communications: contexts, strategies, and applications
SN  - 0071181091
PY  - 2001///
CY  - Boston, Mass.
PB  - Irwin/McGraw-Hill
KW  - Industrial management
KW  - Research
N1  - The Irwin/McGraw-Hill series in operations and decision sciences; Includes bibliographical references and index
ER  -