The practice of market and social research  an introduction 
Yvonne McGivern. 
 - 10th ed. 
 - Boston, Mass.  Irwin/McGraw-Hill  c2000. 
 - xxi, 522 p.  ill.  26 cm 
<br/><br/>Includes bibliographical references (p. [482]-509) and indexes. 
<br/><br/><label>ISBN: </label>0071169504 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Leadership.<br/>Organization.