TY  - BOOK
AU  - xx, 686 p.
AU  - Title
AU  - Whetten, David A
TI  - Trade show and event marketing: plan, promoto and profit
SN  - 0201342766
PY  - 1999///
CY  - New York
PB  - Financial Times Prentice Hall
KW  - Management
KW  - Europe
N1  - Includes bibliographical references and index
ER  -