TY  - BOOK
AU  - Wilson, Richard M. S.
AU  - xx, 686 p.
AU  - Gilligan, Colin.
AU  - Title
TI  - Creating corporate reputations: identity,image and performance
SN  - 075062244X
PY  - 1998///, c1997
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -