Wilson, Richard M. S. <br/><br/>
Creating corporate reputations  identity,image and performance 
by Grahame Dowling 
 - 2nd.ed. 
 - Oxford  Butterworth-Heinemann  1998, c1997. 
 - xx,827p.  ill.  29cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>075062244X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.