Nahmias, Steven. <br/><br/>
Product strategy and management 
by Michael Baker 
 - 5th.ed. 
 - Boston  McGraw-Hill Irwin  c2005. 
 - xxvi, 787 p.  ill.  26 cm.  + 1 CD-ROM (4 3/4 in.) 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0072865385 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Production management