TY  - BOOK
AU  - Cengel, Yunus A.
AU  - Boles, Michael A.
AU  - Title.
TI  - Market-based management: strategies for growing customer value and probability
SN  - 0071152474
PY  - 1998///
CY  - Boston
PB  - McGraw Hill
KW  - Thermodynamics
N1  - Includes index
ER  -