TY  - BOOK
AU  - Mills, J.
AU  - xx, 686 p.
AU  - Title
TI  - Integrated advertising, promotion & marketing communications
SN  - 0412063504
PY  - 1960///
CY  - London
PB  - Chapman & Hall
KW  - Classification
KW  - Books
N1  - Includes bibliographies
ER  -