Mills, J.  1918- <br/><br/>
Integrated advertising, promotion & marketing communications 
Kenneth E. Clow, Donald Baack 
 - London,  Chapman & Hall  c1960. 
 - viii, 196 p.  illus.  22 cm 
<br/><br/>Includes bibliographies 
<br/><br/><label>ISBN: </label>0412063504 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Classification--Books.