TY  - BOOK
AU  - Reinhardt, Robert
AU  - xx, 686 p.
AU  - Dowd, Snow.
AU  - Title
TI  - CUSTOMER equity management
SN  - 9780470119372
PY  - 2007///
CY  - Indianapolis, IN
PB  - Wiley Pub., Inc
KW  - Flash (Computer file)
N1  - Includes index
ER  -