Gookin, Dan. <br/><br/>
Contemporary direct marketing 
Lisa Spiller and Martin Baier 
 - 4th.ed. 
 - Indianapolis, IN  Wiley Pub., Inc.  c2007. 
 - xii, 228 p.  ill.  22 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9780470115268 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Microcomputers.