TY  - BOOK
AU  - Johnson, Curtis D.,
AU  - Title.
TI  - ADVERTISING: principles & practice
SN  - 0139382003
PY  - 2000///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Process control
N1  - Includes bibliographical references (p. 619) and index
ER  -