Johnson, Curtis D., <br/><br/>
ADVERTISING  principles & practice 
William Wells ...[et.al]., 
 - 6th ed. 
 - Upper Saddle River, N.J.  Prentice Hall  c2000. 
 - x, 678 p.  ill.  24 cm. 
<br/><br/>Includes bibliographical references (p. 619) and index. 
<br/><br/><label>ISBN: </label>0139382003 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Process control.