EXPLORING corporate strategy Gerry Johnson ...[et.al]., - 7th.ed. - Harlow Financial Times Prentice Hall c2005. - xxxv, 635 p. ill. (some col.) 27 cm. student access kit

Includes bibliographical references and index.

0273687344


Business planning--Case studies.
Business planning.
DRM,DPM,AEN
Strategic planning.