ADVERTISING  principles & practice 
William Wells ...[et.al]., 
 - 7th.ed. 
 - Upper Saddle River, N.J.  Pearson/Prentice Hall  c2006. 
 - xxxi, 592 p. ;  col. ill.  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0131465600(alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>GEN