TY - BOOK AU - Futrell, Charles. AU - xx, 686 p. AU - Title TI - ABC?s of relationship selling through service SN - 007310132X (alk. paper) PY - 2007/// CY - Boston, Mass. PB - McGraw-Hill/Irwin KW - AEN,DRM,DPM KW - Selling N1 - Includes bibliographical references (p. 527-53) and index ER -