Sengupta, Subroto. <br/><br/>
Brand positioning  strategies for competitive advantage 
Subroto Sengupta. 
 - 2nd.ed. 
 - New Delhi ;  London  Tata McGraw-Hill  c2005. 
 - xiv, 297 p.  ill,  24 cm. 
<br/><br/>Include bibliographical reference and index 
<br/><br/><label>ISBN: </label>0070581592 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Marketing.<br/>DPM,DRM,AEN