TY  - BOOK
AU  - Ballard, B.
AU  - xx, 686 p.
AU  - Title
TI  - Accountable marketing: the economics of data-driven marketing
SN  - 9780470033616
PY  - 2007///
CY  - Chichester
PB  - Wiley
KW  - Mobile communication systems
N1  - Include indexs
ER  -