Ballard, B. <br/><br/>
Accountable marketing  the economics of data-driven marketing 
Peter J. Rosenwald. 
 - Chichester  Wiley  c2007. 
 - xii, 243 p.  ill.  24 cm. 
<br/><br/>Include indexs 
<br/><br/><label>ISBN: </label>9780470033616 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mobile communication systems.