Hackley, Christopher E. <br/><br/>
Doing research projects in marketing, management and consumer research 
Chris Hackley. 
 - London ;  New York  Routledge  c2003. 
 - viii, 210 p.  24 cm. 
<br/><br/>Include bibliographical reference (p. [196]-205) and index 
<br/><br/><label>ISBN: </label>041526894X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers--Research.<br/>DPM,DRM,AEN<br/>Management--Research.<br/>Marketing research.