Rothwell, Kevin. <br/><br/>
Contemporary marketing 
Louis E. Boone, David L. Kurtz. 
 - Chichester  John Wiley  c2007. 
 - xvii, 501 p.  ill.  23 cm. 
<br/><br/>Includes bibliographical references (p. [481]-486) and index 
<br/><br/><label>ISBN: </label>9780470033623 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Financial planners--Handbooks, manuals, etc<br/>Investment advisors--Handbooks, manuals, etc.<br/>Portfolio management--Handbooks, manuals, etc.