Marketing planning  principles into practice 
Marian Burk Wood. 
 - Kuala Lumpur  Archipelago Press  c2005 
 - Vol.4, 144p.  col.illus.  31cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9813018429 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Malaysia--Encyclopedias