TY  - BOOK
AU  - Blythe, Jim
AU  - xx, 686 p.
AU  - Title
TI  - Essentials of marketing communications
SN  - 027370205X (pbk. : alk. paper)
PY  - 2006///
CY  - Harlow
PB  - Prentice Hall
KW  - DRM,DPM,AEN
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -