TY  - BOOK
AU  - Malhotra, Naresh K.
AU  - xx, 686 p.
AU  - Peterson, Mark
AU  - Title
TI  - Basic marketing research: a decision-making approach
SN  - 0131548654
PY  - 2006///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - DRM,DPM,AEN
KW  - Marketing research
N1  - Includes bibliographical references (p. 593-600) and index
ER  -