Malhotra, Naresh K. <br/><br/>
Basic marketing research  a decision-making approach 
Naresh K. Malhotra, Mark Peterson. 
 - 2nd.ed. 
 - Upper Saddle River, N.J.  Pearson/Prentice Hall  c2006. 
 - xl, 631 p.  col. ill.  29 cm.+  1 CD-ROM (4 3/4 in.) 
<br/><br/>Includes bibliographical references (p. 593-600) and index. 
<br/><br/><label>ISBN: </label>0131548654 
<br/><br/><label>Subjects--Topical Terms: </label><br/>DRM,DPM,AEN<br/>Marketing research.