David, Fred R. Strategic management concepts Fred R. David. - 11th.ed. - Upper Saddle River, N.J. Pearson/Prentice Hall c2007. - xxxi, 384 p. ill. (chiefly col.) 26 cm. Includes bibliographical references and index. ISBN: 0131869558 (pbk.) Subjects--Topical Terms: AEN,DRM,DPMStrategic planning.