PRINCIPLES of marketing /   Philip Kotler ...[et.al]. 

 - xxiii, 598p.  ill  25cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0733971172 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / PRI 2006