TY  - BOOK
AU  - Sloan, Julia
AU  - xx, 686 p.
AU  - Title
TI  - Journal of marketing: Vol.76, No.3, May 2012
SN  - 0750678798
PY  - 2006///
CY  - Amsterdam
PB  - Elsevier/Butterworth-Heinemann
KW  - Strategic planning
N1  - Includes bibliographical references (p. 267-274) and index
ER  -