A preliminary study on price and quality factors that affecting customer choice on private label brand  a case study at tesco, Ipoh 
Mohamad Fadzillah Bin Osdon...[et.al]. 
 - Kuala Lumpur  Institute of Islamic Understanding Malaysia  c1998 
 - ix, 209p.:  21cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>983909937X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Islam and science