TY  - BOOK
AU  - Kerin, Roger A.
AU  - xx, 686 p.
AU  - Peterson, Robert A.
AU  - Title
TI  - Project management: a strategic planning approach
SN  - 0131230301
PY  - 2004///
CY  - Upper Saddle River, N.J., [Great Britain]
PB  - Pearson Education International
KW  - Marketing
KW  - Decision making
KW  - Case Studies
KW  - Management
KW  - Case studies
N1  - Previous ed.: 2001; Includes bibliographical references and index
ER  -