Kerin, Roger A. <br/><br/>
Project management  a strategic planning approach 
Paul D. Gardiner 
 - 10th ed., International ed. 
 - Upper Saddle River, N.J.;  [Great Britain]  Pearson Education International  c2004. 
 - viii, 696 p.:  ill., maps;  28 cm. 
<br/><br/> Previous ed.: 2001. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0131230301 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making--Case Studies.<br/>Marketing--Management--Case studies.