TY  - BOOK
AU  - Lilien, Gary L.
AU  - xx, 686 p.
AU  - Rangaswamy, Arvind
AU  - Title
TI  - Marketing engineering: computer-assisted marketing analysis and planning
SN  - 032100194X
PY  - 1997///
CY  - Reading, Mass
PB  - Addison-Wesley
KW  - DPM, DKB, DRM
KW  - Marketing
KW  - Data processing
KW  - Decision making
KW  - Mathematical models
N1  - Includes bibliographical references and index
ER  -