Lilien, Gary L. <br/><br/>
Marketing engineering  computer-assisted marketing analysis and planning 
Gary L. Lilien, Arvind Rangaswamy. 
 - Reading, Mass  Addison-Wesley  c1997 
 - xvii, 350 p.:  ill;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>032100194X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>DPM, DKB, DRM,<br/>Marketing--Data processing<br/>Marketing--Decision making--Mathematical models