Grenfell, Newell <br/><br/>
Switch on, switch off  mass media audiences in Malaysia 
Newell Grenfell 
 - Kuala Lumpur  Oxford University Press  c1979 
 - xi, 260p.:  ill.;  26cm 
<br/><br/> "Modified version of a dissertation submitted for the degree of Ph. D. at the University of Malaya." 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0195804473 
<br/><br/><label>Subjects--Topical Terms: </label><br/>GEN<br/>Mass media--Audiences