Allen, Frederick, 1948- <br/><br/>
Secret formula  how brilliant marketing and relentless salesmanship made Coca-Cola the best known product in the world 
Frederick Allen 
 - 1st ed. 
 - New York  HarperCollins Publishers  c1994 
 - xii, 500p.:  ill;  20cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0887307515 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Coca-Cola company--History<br/>DPM, AEN<br/>Soft drink industry--Marketing